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Marketing Communication Specialist in Knoxville, Tennessee at TeamHealth

Date Posted: 7/22/2020

Job Snapshot

Job Description

Are you looking for a creative outlet to use your expertise in Adobe Indesign and My Emma?

Does it interest you to work for a growing company who is making a difference in the world of healthcare?

Would you like to be part of a Business Development team who drives the business forward through strategic marketing initiatives for current and prospective clients?

If you answered yes to the above, the Creative Marketing Communication Specialist role could be right for you. Please consider joining our team at AccessNurse.

Job Overview

This position is responsible for Strategic Communication and Client Development functions to promote and increase revenue growth in existing client base and to prospective clients.  The Creative Marketing Communication Specialist is responsible for conducting research of topics, generating story ideas across departments, overseeing strategic projects and writing/editing of content for AccessNurse marketing initiatives. Works closely with Business Development and Client Services Teams on strategic initiatives to support client acquisition and growth objectives.  This position reports directly to the VP of Business Development.

Responsibilities

  1. Partners with Business Development team on marketing and lead development strategy to identify means and methods to achieve related sales and revenue goals.
  2. Provides creative insight to assist with marketing campaigns and increase market awareness.
  3. Provides creative insight to assist with communication projects to increase client awareness and promotional item coordination. Contributes to the development of client newsletter and welcome packets.
  4. Lead responsibility for writing blogs, articles, white papers, newsletters, and case studies to support optimal communications strategy and SEO on website.
  5. Conducts consistent research in the medical call center industry regarding potential business development opportunities, competitor’s status, trade shows, etc to ensure awareness necessary to support business development goals.
  6. Collaborates with the Client Services team to act as a Marketing Liaison to existing clients to promote client development. Responsible for acquiring insight to client’s unique objectives with medical call center services, developing a strategic plan to expand services or increase call volume, advising clients about marketing projects to increase member/patient/student awareness and selling additional service lines.
  7. Assists with telemarketing initiatives to identify prospects.
  8. Manages sales process for small call volume client leads.
  9. Provide assistance with proposals and RFP responses
  10. Serve on the implementation team for select new clients.

 

Job Requirements

 

  • BA/BS in Communications, Marketing or Business related field is required
  • Advanced proficiency with Microsoft Office software, Excel, Adobe, Indesign and other marketing software programs
  • Experience with My Emma and other email deployment programs
  • Extensive experience with writing marketing copy and website content
  • Ability to think creatively and work under stressful, challenging conditions
  • Excellent communication & problem solving skills
  • Ability to work in a team-oriented environment and build professional relationships

Desired Qualifications

  • Three years healthcare business development experience preferred
  • Experience responding to RFPs is highly desired